Marketing
- Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention
- Plans and implements marketing and public relations programs to increase membership growth and retention
- Designs and implements plans to market events and products
- Works in coordination with the Membership Coordinator on membership growth and retention plans
- Works in coordination with the Events and Education Coordinators on marketing events
- Maintain the region’s social media presence—Facebook, Twitter, etc., to keep your members informed and to attract new members
- Works in coordination with the Communications Coordinator on website and database design, implementation, and maintenance
- Maintains database of media contracts
- Writes and distributes press releases and produces media kits
- Invites media to regional events and serves as onsite media contact
- Initiates media opportunities including on-air interviews and feature stories
- Maintains database of advertising contacts
- Designs, negotiate and buys advertising in local media
- Sell advertisements in regional publications
- Collaborates with other members of the team to encourage and support membership growth and retention
- Maintains contact with appropriate staff members as SAI headquarters
- Maintains comprehensive records and forwards materials to successor
- Trains her successor
- Appoints staff to assist in the implementation of her responsibilities
- Provides advice and training to chapter Marketing/PR Chairs and serves as a resource to chapte3rs with marketing questions