Marketing

• Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention
• Plans and implements marketing and public relations programs to increase membership growth and retention
• Designs and implements plans to market events and products
• Works in coordination with the Membership Coordinator on membership growth and retention plans
• Works in coordination with the Events and Education Coordinators on marketing events
• Maintain the region’s social media presence—Facebook, Twitter, etc., to keep your members informed and to attract new members
• Works in coordination with the Communications Coordinator on website and database design, implementation, and maintenance
• Maintains database of media contracts
• Writes and distributes press releases and produces media kits
• Invites media to regional events and serves as onsite media contact
• Initiates media opportunities including on-air interviews and feature stories
• Maintains database of advertising contacts
• Designs, negotiate and buys advertising in local media
• Sell advertisements in regional publications
• Collaborates with other members of the team to encourage and support membership growth and retention
• Maintains contact with appropriate staff members as SAI headquarters
• Maintains comprehensive records and forwards materials to successor
• Trains her successor
• Appoints staff to assist in the implementation of her responsibilities
• Provides advice and training to chapter Marketing/PR Chairs and serves as a resource to chapte3rs with marketing questions